Group data in ACT! and make sure your marketing data is always on target!
If you want to be absolutely sure your marketing efforts are hitting the right contacts in your database every time you generate a campaign, then make sure your target data is well structured and grouped before you even contemplate using the send button! "One of the most powerful functions in ACT! is the ability to create groups, not just static groups but self populating dynamic groups too" There is absolutely no point in scatter gun mailing, sending out a huge mail shot to
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